Advertising can bring visitors to your website or listing quickly, but it only pays off if the ads, the audience and the landing page work together. I plan and manage ads on Meta (Facebook and Instagram), on Google, and on online marketplaces, starting from what you actually want: enquiries, online sales or awareness.
Because I also design and build websites, I can look at the whole path from the advert to the page a visitor lands on and make sure it makes sense. That avoids the common problem of paying for clicks that arrive on a page that does not convert.
Who this is for
It suits businesses with a website or store, or a marketplace listing, that want to reach more of the right people. It works best when you know roughly what a new customer is worth to you.
What you receive
- A conversation about your goals, audience and monthly ad budget
- Campaign setup on Meta, Google or marketplaces, depending on your channels
- Advert wording and targeting planned for your audience
- Tracking that shows which actions come from your ads
- A clear explanation of what is working and what I would change
How it works
- DiscussWe agree your goals, channels and budget.
- PlanI plan the campaigns, audiences and adverts.
- LaunchThe campaigns go live once you approve them.
- ReviewWe look at the results together and adjust.
- SupportI stay in touch as the campaigns continue.
Worth knowing
Advertising spend is paid by you directly to the platform and is separate from my fee.
I cannot guarantee results such as a number of enquiries or sales, because they depend on your offer, price, competition and the market.
Common questions
How much should I spend on ads?
It depends on your goals and what a customer is worth to you. We will talk it through, and you set the budget. You can start small and increase it as you see results.
Which channel is best for me?
Meta suits visual products and local awareness, Google suits people already searching for what you offer, and marketplaces suit sellers on those platforms. I will recommend based on your business.